In your efforts to make your next direct marketing piece into a product that cannot be ignored, then you need to consider the very first impression that it makes on your customer – and that starts with the envelope. Bills come in envelopes. Boring leaflets come in envelopes. If you are designing a bespoke, custom…
With change comes opportunity. We are seeing many, very interesting developments with commercial real estate loans. One happens to be banks offering to reduce balances owed and waive any prepayment penalties in an effort to entice strong borrowers to refinance their debt.And no, we are not referring to borrowers that are late, have negative trends,…
More people dream about starting a small business than they do about going to college or seeking promotion.However, owning a small business is more than just a full time job, it can become your lifestyle.The lifestyle you create depends on the small business that you create. It is important to find the best small business…
Why is digital marketing so important?The next big hopes for the best results in business development and career growth.As the internet users across the world have been increased massively by year on year and when it compares to since 2000-2018 the ratio is increasing year by year. Now the fifty percent (50%) of the population…
When you have been working on a brand for a long time, it can be depressing to find out that it is not having the positive effect that you hoped. Examining the brand equity for your website can sometimes reveal that there is virtually no difference between marketing your company with the brand, and promoting…
Increase Sales by Applying the Galatea Effect!Recently we discussed the Pygmalion effect, which is our ability to increase sales simply by expecting prospective clients to buy.We talked about a 1962 report by Rosenthal and Jacobson which showed that if teachers were led to expect enhanced performance from some children, then the children did indeed show…
As our loved ones begin to age, they unfortunately succumb to more diseases, ailments, and disorders. Luckily, some can be easily managed with medication or simple surgery. But when is it time to move the elderly into nursing homes or senior assisted living houses? While a doctor may be better suited to answer this question,…
1. Food Intake – How much do you need?First of all, you need to understand that in order to begin losing weight you must consume fewer calories than your body burns in a period of a day. The bottom line is, regardless of the confusion brought on by the media and industry, calories still count!Your…
As a Mid Life Coach for Women, health is often one of the first topics we look into. Here are a few of the simplest and smallest changes that clients decide to make, often having the most amazing results.Food – Introduce food that will help fight the aging process. The more color upon your plate…
Home insurance can be broken to simply mean an arrangement between a person and an insurance company where the person is referred to as the insured and the insurance company the insurer. The contract would state what the insurer would offer and this would include cover against damage to the building caused by an agreed…